This site is somewhat of a time capsule from a period of about five years 2005-2010 and other than this page, has not been updated since. It was during a time period where you can say I was going through a bit of an early midlife crisis. After selling one of my companies, I had aspired to balance my experience growing and transforming digital businesses with my passion for scuba diving, travel, and photography. So my wife and I launched a small portfolio of media and travel businesses in the dive industry. It was definitely one of the most rewarding periods of our lives. We will be forever grateful for the unique adventures to some of the most amazing places on earth, some of which are rarely visited by humans, and for the lifelong friends we made around the world along the way. 

Jason Heller is a serial entrepreneur, and a commercial and wildlife photographer based in New York City.  There was a time when his work was regularly used for advertising and published in scuba, travel and mainstream publications worldwide. Jason was also a special correspondent for Sport Diver magazine for five years, where he wrote and shot the photography column. He has been recognized and honored by numerous advertising and marketing publications including Advertising Age magazine.  He was also a supporter of ocean and reef conservation initiatives around the world.

Jason could have been best described as a conceptual commercial photographer specializing in underwater, travel & lifestyle photography. Underwater and travel photography was a passion, and he was able to help creative directors bring their marketing and communication to life through his images. He was formerly a member of the American Advertising Photographers and American Society of Media Photographers.